In addition to the Roblox activation, Duolingo’s owl also made its debut on Decentraland, where a gigantic digital version appeared on a main area with a sign that calls out specific users to finish their language lessons. “We wanted to take this love that we've already seen and amplify that by jumping into the space and creating our own our own activation.”
That usually means connecting with new audiences, ones that we haven't reached yet or connected with,” shared James Kuczynski, Duolingo’s creative director. “Duolingo’s mission is really about making the best education world and making it universally available. Eventually, the company sees an opportunity to expand its presence across different Roblox worlds with digital Duolingo merch. Roblox’s user base gives Duolingo the opportunity to connect with audiences that have yet to learn a second language. Twenty games that made it into the official hub include Flappy Owl, a variation of the popular 2013 game Flappy Bird, and Duo Galaxy, a game that explores outer space. To build on the momentum, Duolingo launched a game jam on Roblox where platforms’ developers could submit games featuring the app’s TikTok-famous mascot. Many of these games have received positive reception and millions of views on YouTube. The language-learning app partnered with MediaMonks to amplify its growing unofficial presence on Roblox, where users have been creating games and avatars featuring the brand’s beloved owl mascot. On March 27th, 2019, Mashable posted an article about the memes.Duolingo’s meme-famous green owl mascot can remind you to complete your language classes all the way in the metaverse. That day, the post was shared on the /r/memes subreddit, where it received more than 16,000 points (97% upvoted) and 115 comments in two days. For example, that day, Twitter user posted a Floating Boy Chasing Running Boy with the caption "When I forget to learn Spanish for two days." The post received more than 1,200 retweets and 10,000 likes in two days (shown below, right). On March 26th, 2019, the Twitter account for Duolingo posted an image of Duo the owl entering a dark room with the text "Coming Soon." The post received more than 1,300 retweets and 15,000 likes in two days (shown below, center).įollowing the post, people responded with more jokes and memes about the evil Duo. Run for your life." The post received more than 117,000 notes in four months (shown below, left). On December 2nd, 2018, Tumblr account screenshotsofdespair posted a notification from the Duolingo that reads, "Oops, that's not correct. The post featured the caption "me: *neglects my duo lingo app*." The post received more than 150,000 notes in about two years (shown below). On June 19th, 2012, the application Duolingo was released to the public.Ībout five years later, on October 24th, 2017, Tumblr user knightcore posted a photoshopped version of Duo with a gun.
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